Negative Impact Of Deceptive Advertising On Society And The Advertising Industry

1437 Words Jul 4th, 2015 null Page
Advertising has been a part of society for a long time. This powerful form of communication reaches millions of people, informing and persuading them to purchase a product or service. Advertisements have never been as powerful and persuasive as it is today. The availability of many different products makes it very challenging to induce consumers to try something new on the market. Advertisers compete with each other like never before trying to gain the customers’ attention. They are tempted to generate profits at any cost, making promises that lead consumers to believe that buying a product will make them happy. My goal in this paper is to address the negative impact deceptive advertising has on society and the advertising industry. In my opinion, deceptive advertising is wrong and shouldn’t be allowed into the market.
Deceptive advertising is “a representation, omission, or practice that likely to mislead a reasonable consumer” (Caristi and Davie 307). Deception in advertising is wrong because it exploits people’s weakness, promising something a product can’t give. It is nothing unusual to come back home from a grocery store, open a pack of cookies and feel disappointed because they don’t appear as advertised. It’s not uncommon for women to feel dissatisfied after purchasing an anti-aging cream that doesn’t make their face smooth after weeks of applying it. Advertised weight loss pills don’t work magic and energy drinks don’t give the extra energy the advertiser promises.…

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