Negative Effects Of Overly Smart Advertisements On Young Girls

1858 Words 8 Pages
Negative Effects of Overly Sexualised Advertisements on Young Girls

Abstract: With the burgeoning of the advertisement industry, there is a presence of exploiting women for their looks to sell a greater quantity of a product. Using over sexualisation and sexism to portray a woman, therefore provoking thoughts of self esteem issues and ruining the confidence of young girls. This study includes the research of academic articles to support the thesis. Also, the analyzation of major perfume companies, is used to support the statement of the negativity in the advertisements affects young girls.
Key words: perfume companies; advertisements; sexualisation; sexism; self esteem; girls
“Of all the evils for which man has made himself responsible, none is so degrading, so shocking, or so brutal as his abuse of the better half of humanity; the female sex,” Mahatma Gandhi. Perfume companies use female sexuality to create appealing advertisements that will increase the sales of a product. There have been many studies that have looked at sexism and the over sexualisation of women. Although previous research has overlooked portraying women this way and how it affects young girls in the way they look at themselves in contradictory to the women they see everyday. The research method in this paper is as follows. Four major perfume companies sexualize their perfume ads: Gucci, Dolce & Gabbana, Dior, and Calvin Klein. The perfume advertisements were analyzed based on the body type of…

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