The Role Of Individualism In Advertising

Does the consumption of products that have been advertised increase one’s individuality, or detract from it?
Living in a capitalistic society and the most-connected-world than ever, the young US generations are facing a new challenge of finding their true selves. One of the major causes derives from the advertisement companies. They cleverly persuade consumers to think the way they want by using scientific, research-based marketing strategies. Gullible people, particularly young people, easily trust in these advertisements, which created a delusive belief about themselves. According to the book “Scientific Advertisements” by Claude C. Hopkins, he states an interesting theory saying “a person who desires to make an impression must stand out …show more content…
On the website PhilosophyBasics.com, the author Luke Mastin defines individualism is a social point of view that emphasizes human independence as well as shows one’s self-confidence and liberty (Mastin). The author implies that one should have their own perspective and decisions regardless of the surroundings. In the other words, individuality is important and that one should never try to become someone else. Instead, we should embrace our uniqueness. This belief holds true, especially in regard to the world we currently live in. Our individual characteristics and traits are what initiates change and drives society; thus, in a world in which individuality did not exist, modern society as we know it would most likely fall to …show more content…
People actually could avoid the traps of social conformity and self-actualize by taking few small changes. Individuals could limit to get exposed by the media by escaping from their own comfort-zones, since this is where the advertisers mostly target us. For example, today is the President Day with a wonderful weather in California. Instead of spending wasteful hours a day on Facebook or watching TV at home, we could try to go outside and explore the world. This does not necessarily mean that one should completely be off to the technology, however, it would be good if one could restrict the time spending on Facebook from hours to minutes a day. In addition, for an individual to become fully self-actualized, they should take changes and challenge the established conformities regardless of what others think, which actually hard than it seems because we are living in the world of group-thinking, where opposite ideas from the crowds usually get blamed the most. Yet, I strongly believe that is a good way to attain individual identities as well as creativity. Look back to history, most of greatest inventors started by challenging old