Good Values And Belasco: A Comparative Analysis

Contrasting to the ‘good’ values, Belasco (2008) argued that convenience is seen to be ‘decadences’ including laziness, neglect, apathy, obesity and moral disrepute (Degreef, 2015).In addition to values and material of convenience, advertising as the communication attributes in convenience works as the guidance of what is good to eat and how does it taste, as people believed more on the advertising, rather than their own palate (Vileisis, 2008). Botonaki&Mattas (2010) also stated that the negative values from convenience culture relates to the health aspect and the remorseful feeling of the duty negligence in preparing meal. Consequently, the food literacy is covered by the brands and marketing of convenience products. Convenience engender human autonomy become confined and the disappearance of ‘vigour knowledge and competence’ as people as dependence on the convenience products (Belasco, 2008, p. 56). From the value, communication, and the material of convenience shows direct connection with cooking that communicates more negative effects, which is contrasting with gastronomy. It is evident that convenience food is directly linked to the home cooking practices, as it is …show more content…
If the cooking skill is gone, one medium to have gastronomy culture is gone. Similarly, people need the knowledge and the competency of cooking in order to make homemade food and something artisanal. Cooking is also required, for some ingredients, in order to actually taste and consume the natural, organic and fresh ingredients, like organic potatoes, and egg since they are actually indigestible and have to be cooked. As mentioned above, Laudan (2010) believed that natural food is often indigestible which require human effort to cook and transform it into something edible and tasty. Cooking is one of the medium, or the communication practices for gastronomy to actually deliver their