Stereotypes Of African Americans In Media

On the other hand, the negative attitudes and personal experiences of African Americans are often blown up in media. “More recently to examine such portrayals in business direct mail been one of the most significant of all factors in altering our living habits, our attitudes and our personal expectations” (Stevenson, Thomas). As Thomas Steveson explains, that people expect African Americans to this and that and so they don 't want them in their company. He was saying that all people don’t have the same attitude because everyone is different. They expect to act a certain way because of what they see on mainstream media. In business, they think African Americans they are not able to handle a professional occupation and that they are lazy, which it not always true because people shouldn’t judge a book by it’s cover. Also as well, people in the media are not always meant to be in the media. People are blown up bigger than it suppose to be. “Surprisingly the growth of the internet has been catalyst for major changes in the look and purpose of business-to-business catalogs resulting in bolder graphics and more sophisticated segmentation” (Thomas Steveson). …show more content…
“The relationship among black images in the media, perceived public perception of them in-group, and endorsement of affirmative action” (Fujuoka,Yuki). As Yuki Fujioka explains, a professor at Georgia State, people of the other nationalities are looking at these reality shows which African Americans are in and they perceive that all Black people behave in a similar fashion. They expect the entire race to act like this because of these shows they watch. Then, they are surprised are if that person speaks correctly because you don 't entertain by watching television; that person they just read. Also, social media show negative images which are not realistic. While children is seeing these shows the message white people are good and black people are