Negative Advertising On The Media Essay

709 Words Jan 14th, 2016 3 Pages
Advertisements that criticize an opponent’s record, opinions, or character, run by a political campaign, is known as negative advertising. Negative advertisements usually expose a risk connected to voting for the opponent through influencing the fears of the voters and establishing a detrimental view of the opponent. Frankly, negative advertising appears to have increased tremendously. Negative political campaign ads are everywhere on the television, radio, and in newspapers. In contemplating such an increase, if I believe that negative advertising causes individuals to vote against the political candidate attacked in an advertisement, an experiment could be performed to test that theory.
In designing an experiment to test this theory, my research question would be “Does negative advertising cause individuals to vote against the political candidate attacked in the advertisement?” The hypothesis of the experiment would be “Negative advertising effectively causes individuals to vote against the political candidate attacked in the advertisement.”
Consequently, I will make use of diverse real world political campaign advertisements in my experiment. I will also apply surveys, interviews, and laboratory observation to establish the outcome of exposure to a stipulated number of negative advertisements on the participant’s attitude and viewpoints in connection with voting. The laboratory observation is a method of descriptive research to observe and record behavior of the…

Related Documents