In designing an experiment to test this theory, my research question would be “Does negative advertising cause individuals to vote against the political candidate attacked in the advertisement?” The hypothesis of the experiment would be “Negative advertising effectively causes individuals to vote against the political candidate attacked in the advertisement.” …show more content…
I will also apply surveys, interviews, and laboratory observation to establish the outcome of exposure to a stipulated number of negative advertisements on the participant’s attitude and viewpoints in connection with voting. The laboratory observation is a method of descriptive research to observe and record behavior of the participants. The benefit of laboratory observation includes a greater control of variables in an experiment, whereas naturalistic observation allows the observation of the behavior of