1. What is synergy and how does NBCUniversal use synergy to promote their properties?
Synergy is collaborating between two people, different teams, and departments to produce something greater than if you were to work on it alone. The way NBCUniversal uses synergy to promote their properties is by granting each of their properties a gold, silver or bronze status. Then depending on the status on the property will determine how much cross-promotion and support the company is going to give the property. For example, if a title receives gold status, a taskforce is formed throughout the company and everyone has to try to find a creative way to promote the property.
(WORD COUNT—Must be at least 75 words, not including the question: 97)
2. When …show more content…
For example, NBCUniversal promotes the Minions by creating movies, a theme park, and advertisements, by creating ways the audience are able to see the minions anywhere, they are telling the audience to think of the minions and make them into culture, thus becoming something where everybody knows about it and if you don’t, you are out of the loop.
(WORD COUNT—Must be at least 75 words, not including the question: 92)
4. Which of Hanson’s “Seven Secrets” does Project Symphony best represent?
I think the best Hanson’s “Seven Secrets” that represent Project Symphony is the media are essential components of our lives because Project Symphony is trying to inject NBCUniversal Contents everywhere into our lives like T.V., online, and the real world. For example, NBCUniversal had advertisements for Despicable Me 2 such as merchandise, home entertainment, and theme park rides and creating another movie called Minions, now every child and adult knows about the minions and ingrained them into our culture.
(WORD COUNT—Must be at least 75 words, not including the question: 79)
5. How does Project Symphony compare to traditional advertising and product
Synergy is collaborating between two people, different teams, and departments to produce something greater than if you were to work on it alone. The way NBCUniversal uses synergy to promote their properties is by granting each of their properties a gold, silver or bronze status. Then depending on the status on the property will determine how much cross-promotion and support the company is going to give the property. For example, if a title receives gold status, a taskforce is formed throughout the company and everyone has to try to find a creative way to promote the property.
(WORD COUNT—Must be at least 75 words, not including the question: 97)
2. When …show more content…
For example, NBCUniversal promotes the Minions by creating movies, a theme park, and advertisements, by creating ways the audience are able to see the minions anywhere, they are telling the audience to think of the minions and make them into culture, thus becoming something where everybody knows about it and if you don’t, you are out of the loop.
(WORD COUNT—Must be at least 75 words, not including the question: 92)
4. Which of Hanson’s “Seven Secrets” does Project Symphony best represent?
I think the best Hanson’s “Seven Secrets” that represent Project Symphony is the media are essential components of our lives because Project Symphony is trying to inject NBCUniversal Contents everywhere into our lives like T.V., online, and the real world. For example, NBCUniversal had advertisements for Despicable Me 2 such as merchandise, home entertainment, and theme park rides and creating another movie called Minions, now every child and adult knows about the minions and ingrained them into our culture.
(WORD COUNT—Must be at least 75 words, not including the question: 79)
5. How does Project Symphony compare to traditional advertising and product