Nba Pricing Strategy

Decent Essays
In the NBA there is 30 NBA team and each team is valued differently. A team's total value comes down to four determining factors; sports, market, arena, and brand. Sports are the portion of a team's value attributable to revenue shared among all teams. Marketing comes from the team's city and the size of the market, which determines the team's revenue per fan. Arena is just the part that is available to the arena like; home game attendance, premium seating, events, and more. And the last one brand is the team's specific brand.

The New York Knicks and Los Angeles Lakers are the top two teams in the NBA when it comes to team value, and top ten in most valuable sports teams. New York City and Los Angeles are one of the best cities when it

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