Navina Exports was established in 1989 when I came back from the USA after my graduation. My father was running Navina Industries which is the bigger company. I and my brother took the challenge to start a new company for knitwear. We started very small in terms of capital and company size with only thirty stitching machines. From such humble beginnings we have grown every year and today we are grossing hundred and twenty million dollars of export. It has been not been an easy task. In the beginning, I had to work for twelve to fourteen hours a day. In 1995, I had to shift from Karachi to Lahore because of the law and order situation. When we came here everything had to be done from scratch. Up till 2006, we were manufacturing stitch …show more content…
It is a norm in Pakistan that if someone starts a venture the others will blindly follow. We have a different way of thinking and doing business. Navina has the best employees all over the world. We have designers in London, Italy, and the USA who provide us with an input that is different from what everyone else is doing here in Pakistan. That is one of the reasons why Levis has been declared the best denim manufacturer in the world. As a result, they have awarded us a certificate and have nominated us their best manufacturing plant in the world. They have their plants all around the world and we were able to achieve this distinction. We have the license to produce their signature 501 fabric which is their best product. It is their oldest fabric which is known as shrink-to-fit. There are only eight mills in the world that produce this fabric and we are one of them. What we are trying to do is to establish an internal system that is on par with any manufacturer worldwide. Our system is Oracle based. We have an HR policy that is extremely comprehensive. No one can ever say that they do not know the company policy for anything. We are environment-friendly; compliance with environmental standards is very difficult here in Pakistan. Very few companies here follow things like EOBI and social security. We try to be organized in everything. We have the policy of open communication and anyone can come up and talk to me. I follow all the rules myself so that I inspire everyone else to follow the lead. Our closest competitor here in Pakistan is the Next and Generation. There were many others but they failed to sustain when the reigns were handed over to the next generation. Many businesses that were thriving in the ‘70s or ‘80s are not here anymore because they were unable to successfully do succession planning at the top. We in Pakistan do not plan for the long term and that is the reason why transference