# Natural Environment and Campbell Soup Essay

1260 Words Feb 5th, 2013 6 Pages
Week 1 – Chapters 1 & 2

Why do some business firms pursue a triple-bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points.
The triple bottom line outcome focuses on the concept where firms are environmentally conscious and socially responsible by achieving a balance between profits, avoiding damage to the environment, and achieving social benefits (Douglas, 2012). Traditionally, firms focused on profit maximization to achieve profits to pay out dividends and capital gains so shareholders can buy things. In a recent article, Nursing Homes are overbilling Medicare \$1.5 billion a year for treatments patients don’t need or never receive. When nursing homes
2. Decision Making Under Uncertainty

To save on gasoline expenses, Edith and Mathew agreed to carpool together for traveling to and from work. Edith preferred to travel on I-20 highway as it was usually the fastest, taking 25 minutes in the absence of traffic delays. Mathew pointed out that traffic jams on the highway can lead to long delays making the trip 45 minutes. He preferred to travel along Shea Boulevard, which was longer (35 minutes), but rarely had traffic jams. Edith agreed that in case of traffic jams, Shea Boulevard was a reasonable alternative. Neither of them knows the state of the highway ahead of time. After driving to work on the I-20 highway for 1 month (20 workdays), they found the highway to be jammed 3 times.
Uncertainty is when the potential outcomes are not predictable and/or the probabilities of these outcomes are not estimable ahead of time (Douglas, 2012). * I-20 = 25 minutes w/o delays (25 minutes * 365 days = 9,125 minutes) * I-20 = 45 minutes w/ delays * Shea Boulevard = 35 minutes w/o delays * 1st month of travel there where 3 traffic delays assuming 20 workdays each month

1. Assuming that this month is a good representation of all months ahead, should Edith and Mathew continue to use the highway for traveling to work? * 3 jams (workdays) * 45 minutes = 135

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