Natural Choice Vs Deli-Fresh Advertisements

Many companies use advertisements as a tool to sell their product. Advertisements are a key component to aid the consumer in buying the best product. Some people need them to figure out what makeup is best, what brand of clothing is in style, and what food is the most satisfying. Parents magazine contained several advertisements, including some for Natural Choice and Deli-fresh sliced lunch meat. In this particular magazine, the target audience are parents; particularly parents with children. Both Natural Choice and Deli-fresh are used wisely to pull the consumer in to buy their product. The Natural Choice advertisement was more effective using humor, text, and product placement. The Deli-fresh advertisement used humor to get people to buy their product. The humor in this advertisement is confusing and irrelevant because there is a dog placed in the middle of the left side of the page. A dog has nothing to do with lunch meat unless it is to be fed to the dog, which in this case, it is not. The nutrient label above the dog would not bring a parent to read it either. The nutrient label says, “MADE WITH: 6% Patent leather rain boots and 94% What paws …show more content…
Below the lunch meat package is a slogan that reads, “Sometimes life can get complicated. Your sandwich doesn’t have to be. #sanewich.” This slogan could possibly pull the consumer into buying the lunch meat. This specific text makes the advertisement more personal, therefore making to reader more interested in buying the product. The design of the nutrition label is on the page with text in it that does not give actual nutrition information about the meat. This is poor advertising because a lot of parents want to know what their kids will be eating, but the label does not give any information. Also, the text on the page is not very big, so if there was important information on the advertisement, it could be hard to