Ethics In Crisis Communication

Finally, the central communication hub needs to remain in touch with staff as they work through the crisis. This is a major consideration that most forget when in a crisis situation. In most crises, a business must continue to function, which can only be accomplished if communication is established between employees and management. Ley, Ludwig, Pipek, V. et al. (2014), reiterate in their studies the importance of “inter-organizational collaboration” and creating a secure work environment will prevent rumor mills and keep business flowing in a positive, effective direction.
Strategies
Although all crisis cannot be prevented, developing preventive strategies can help alleviate problems and aftermath from not having an effective communicated plan. Organizations must be …show more content…
Kim, (2015) believes “ethics is essential in crisis communication and must be taken into consideration in all public relations practices” (p. 58). These beliefs led to her development of a new three-part ethics model. This model, helps to explain the what, how, and when in a crisis. Along with the relations practices, there are numerous other opportunities to falter and act in an unethical manner when in the midst of a crisis. This can be a reflection of the loss of faith in the goal or mission. In Matthew 8, the disciples in the boat are faced with sudden crisis and immediately forget their mission, and lose both faith and focus. “Suddenly a furious storm came up on the lake, so that the waves swept over the boat. But Jesus was sleeping. The disciples went and woke him, saying, “Lord, save us! We’re going to drown!” He replied, “You of little faith, why are you so afraid?”” (Matthew 8:24-26, New International Version). The verse also stresses the importance of employing the best leader, to calm to people through the storm, and refocus their attention on the organizational