The National Pork Producers Council’s We Care initiative is a joint effort between Pork Checkoff through the National Pork Board and the National Pork Producers Council to establish ethics in pig farming and pork product production (Pork Checkoff). This effort explains that they prioritize continual improvement of their animal care, handling, and transportation. The NPPC promotes the principles of producing safe food, employing practices that protect public health, safeguarding natural resources, providing a safe work environment and contributing to a better quality of life in their communities (NPPC). The We Care initiative ties together numerous programs such as The Pork Quality Assurance Plus and Transport Quality Assurance to support the
