Nakeitha “PreMadonna” Felder is an aspiring recording artist. Unlike other starving artists, she does not need to wait tables, at least not anymore.
Felder is the inspiration behind Waist Gang Society clothing, a line of women's shapewear. She founded the company because she saw a need for women to be able to express themselves at the gym through their clothing. She was right, her brainstorm became a multi-million dollar idea garnering endorsements from the Real Housewives of Atlanta cast members and even the Kardashian sisters.
When asked by Black Enterprise about her success, Felder offered some suggestions.
Be your own biggest supporter. When Felder started her business she did it with a personal message in mind. "I was bored with the traditional black or classic nude. Now, women can get up, dress for the gym, and have fun wearing the shapers.” She not only …show more content…
She doesn't just wear her creation, she posts pictures of herself wearing them on Facebook, Instagram, and even television. "Khloe Kardashian actually saw me on Instagram and it went from there. She was the original trendspotter in that respect.”
While you're waiting for that big score from outside, don't forget to take advantage of the market you have right in your own backyard. She says that the women who have been in her circle for years have been wearing her products long before they became famous.
While it does take money to make money, it doesn't take a fortune. "If you have even $1 to start, just invest that wisely and build on that," Felder says. She notes that she could not get a loan to star her business so she offered payment plans and anything she could think of to bring money into the business. She would take the money from one sale to finance the next.
“Whatever you’re selling, put your all into one product first,” she says. "Above all, trust God and just go for