NCR Country Club: A Case Study

In short, the NCR Country Club hired the McMahon Group to seek assistance with strategic planning because they were struggling to attract new members. The McMahon Group specializes in providing consulting services to various golf clubs across the United States. NCRCC initially created a goal to bring in 680 new golf members but they simply could not meet the high expectations. With the help and guidance from the McMahon Group, the NCR Country Club expects to be in a perfect position to make an informed decision on the future strategies regarding new member attraction. The first four steps of the management-research question hierarchy are the management dilemma, the management question, the research questions and the investigative questions. To begin, we must address the management dilemma in order to conduct an effective research process. The management dilemma of the NCR Country Club is the inability to attract new members to support the renovated facility. Management is concerned because they initially set a …show more content…
Should the management of NCRCC add on certain amenities to attract new members? The fourth step in the management-research question hierarchy is determining the investigative questions. According to the textbook, “Investigative questions represent the information that the decision maker needs to know; they are the questions the researcher must answer to satisfactorily arrive at a conclusion about the research question.” (Cooper & Schindler, 2014, p. 113) What new amenities or facilities could the Country Club build to increase the membership? Are current members satisfied with the amenities the Country Club already offers? Does the golfing aspect of the Country Club appeal to current members? Should anything on the two golf courses be upgraded to attract new members? Each one of these questions provides adequate information for the decision