NBC appropriately handled this crisis because they kept the NBC’s staff up-to-date throughout the scandal and quickly replaced Williams with Lester Holt in order to the limit the risk of substantial reputational damage. NBC president, Deborah Turness, sent a memo out to the entire NBC News staff regarding the growing scandal surrounding Brian Williams. In the memo, Turness addressed the impending investigation and stated, “As you would expect, we have a team dedicated to gathering the facts to help us make sense of all that has transpired” (Walker, 2015). Turness goes on and addresses that the team is working on what the next best steps are, and once they have something to communicate, it will be shared immediately with the staff at NBC. Turness
