Marketing Objectives
> Promotional Objectives
• Create awareness of Myknee functionality and mutli-utensil combination to 30% of the target audience (Target audience) in the first 12 months via mobile and online advertisements at a cost not to exceed $200 per thousand individual campaign views.
• Inform the target audience (Men aged 20-50) about My Knee’s prominent features and competitive advantage in relation to it’s competitor, increasing awareness by 20% percent over the next year.
.> Branding objectives:
• Coordinate the development of a new ad campaign with an advertising agency, to increase brand recognition by 30% in the first 12 months at a cost not exceed $......
• To make Bosch brand of Keys (Myknee) the preferred brand
> Promotional Objectives
• Create awareness of Myknee functionality and mutli-utensil combination to 30% of the target audience (Target audience) in the first 12 months via mobile and online advertisements at a cost not to exceed $200 per thousand individual campaign views.
• Inform the target audience (Men aged 20-50) about My Knee’s prominent features and competitive advantage in relation to it’s competitor, increasing awareness by 20% percent over the next year.
.> Branding objectives:
• Coordinate the development of a new ad campaign with an advertising agency, to increase brand recognition by 30% in the first 12 months at a cost not exceed $......
• To make Bosch brand of Keys (Myknee) the preferred brand