a. Introduction (5 points)
a. Your vision for the company
As the wine industry moves towards becoming more competitive in the professional beverage industry, it is my vision is for Sonoma Wine Company to become a multi-category supplier of alcoholic beverages by adding hand-crafted, small batch distilled spirits to our product portfolio. We will continue to focus on meeting trade demands while growing our branded objectives domestically and internationally. While strengthening brand loyalty by adding a wine club and visitor center with tasting rooms for both wine and spirits.
b. A Mission Statement
As an environmentally and socially conscious producer and marketer of wines of the highest quality and value, Sonoma Wine Company is dedicated to strengthening our market position by …show more content…
External Analysis (10 points)
a. Define your industry
Sonoma Wine Company currently operates as a full-service crush-to-bottle contract winery that partners with wine producers from all over Northern California and provides crush, ferment, barrel, and bottle services for programs of all sizes. Upwards of 7500 tons of grapes are crushed, stored and bottled at their facilities each year; which includes over 65,000 barrels of wine that are stored each year for clients. An estimated 4 million cases of wine produced annually by using some of the most environmentally sustainable practices in the industry, at each of their 4 modern facilities in Sonoma and Napa Counties.
There are currently three segments to SWC’s business:
Control Brands – Quality wines are competitively priced and marketed to clients through our highly skilled sales force and well established distribution channels. These are labels that are owned by SWC.
Contract Services – Crush, barrel, bottling and labeling services are provided to our clients. We have a wide array of equipment that includes a state-of-the-art crush facilities, over two million gallons of stainless cooperage, and six modern bottling
a. Your vision for the company
As the wine industry moves towards becoming more competitive in the professional beverage industry, it is my vision is for Sonoma Wine Company to become a multi-category supplier of alcoholic beverages by adding hand-crafted, small batch distilled spirits to our product portfolio. We will continue to focus on meeting trade demands while growing our branded objectives domestically and internationally. While strengthening brand loyalty by adding a wine club and visitor center with tasting rooms for both wine and spirits.
b. A Mission Statement
As an environmentally and socially conscious producer and marketer of wines of the highest quality and value, Sonoma Wine Company is dedicated to strengthening our market position by …show more content…
External Analysis (10 points)
a. Define your industry
Sonoma Wine Company currently operates as a full-service crush-to-bottle contract winery that partners with wine producers from all over Northern California and provides crush, ferment, barrel, and bottle services for programs of all sizes. Upwards of 7500 tons of grapes are crushed, stored and bottled at their facilities each year; which includes over 65,000 barrels of wine that are stored each year for clients. An estimated 4 million cases of wine produced annually by using some of the most environmentally sustainable practices in the industry, at each of their 4 modern facilities in Sonoma and Napa Counties.
There are currently three segments to SWC’s business:
Control Brands – Quality wines are competitively priced and marketed to clients through our highly skilled sales force and well established distribution channels. These are labels that are owned by SWC.
Contract Services – Crush, barrel, bottling and labeling services are provided to our clients. We have a wide array of equipment that includes a state-of-the-art crush facilities, over two million gallons of stainless cooperage, and six modern bottling