Karalyn Hoover
CO-293-03
My Takeaways from The New Rules of Marketing & PR
David Meerman Scott does a fine job at examining and explaining the changes over the last few years in both marketing and public relations in his book The New Rules of Marketing & PR. In the past few years, both have changed dramatically in what Scott calls “the most important communication revolution in human history” (p. 28). The old school methods of communication have become outdated and the presence of truly understanding and connecting with the customer has taken over the market. Marketing is no longer simply selling a product, it is selling the brand. This key-concept is constantly referred back to throughout the book in both personal anecdotes and market experience. …show more content…
Whether it be a blog, Instagram, Facebook, or another, interacting online increases sales. Rather than focusing on paid-advertising, Scott encourages readers to take it upon themselves to market on these free social platforms. One of the largest takeaways from this book is that marketing and public relations are no longer two separate fields “run by different people with separate goals, strategies, and measurement techniques” (p. 24). Due to the internet, the once separate fields have been forced to intertwine in order to expand their media presence. Not only do public relations professionals now have to learn the ways to market their brand on social media, but marketers must learn to personally connect with potential consumers. As Scott points out numerous times, a blog is a wonderful platform for any kind of company to spread their ideas. Instead of directly selling their product, by posting blog content related to their brand, many consumers like Scott will be inclined to purchase more. Struggling, however, is the many corporate companies that believe a blog is not “appropriate.” Stuck in their traditional ways of marketing and public relations, companies like this will see their brand suffering while those with a blog presence bloom. Seeking out new, un-traditional ways to publicize a brand, and avoiding the “gobbledygook manifesto,” will benefit companies in the long
CO-293-03
My Takeaways from The New Rules of Marketing & PR
David Meerman Scott does a fine job at examining and explaining the changes over the last few years in both marketing and public relations in his book The New Rules of Marketing & PR. In the past few years, both have changed dramatically in what Scott calls “the most important communication revolution in human history” (p. 28). The old school methods of communication have become outdated and the presence of truly understanding and connecting with the customer has taken over the market. Marketing is no longer simply selling a product, it is selling the brand. This key-concept is constantly referred back to throughout the book in both personal anecdotes and market experience. …show more content…
Whether it be a blog, Instagram, Facebook, or another, interacting online increases sales. Rather than focusing on paid-advertising, Scott encourages readers to take it upon themselves to market on these free social platforms. One of the largest takeaways from this book is that marketing and public relations are no longer two separate fields “run by different people with separate goals, strategies, and measurement techniques” (p. 24). Due to the internet, the once separate fields have been forced to intertwine in order to expand their media presence. Not only do public relations professionals now have to learn the ways to market their brand on social media, but marketers must learn to personally connect with potential consumers. As Scott points out numerous times, a blog is a wonderful platform for any kind of company to spread their ideas. Instead of directly selling their product, by posting blog content related to their brand, many consumers like Scott will be inclined to purchase more. Struggling, however, is the many corporate companies that believe a blog is not “appropriate.” Stuck in their traditional ways of marketing and public relations, companies like this will see their brand suffering while those with a blog presence bloom. Seeking out new, un-traditional ways to publicize a brand, and avoiding the “gobbledygook manifesto,” will benefit companies in the long