Rhetorical Analysis: Laureus Kids Use The Power Of Sports

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My rhetorical analysis was on a campaign advertisement focused on helping less fortunate kids use the power of sports to live a better life. The ad was put out by Laureus Sports for Good Foundation, and they spend all year supporting this project and many other family related campaigns. Laureus has expended to all seven continents and has established themselves in major and minor countries working to help individuals surpass their life obstacles and bring social positivity. They do this by using sports to keep kids out of the streets and in the fields enjoying themselves instead of getting into trouble and being in a negative environment. Sports have been a foundation of good values and life lessons to kids all over the world, such as hard work, teamwork, respect for others and so forth. …show more content…
The purpose of the ad is to appeal to the audience and it uses rhetorical appeals such as ethos, pathos and logos. It’s convincing people to give money to help this fundraising charity who uses sports to better improve the life of kids all around the world. The ad uses ethos by having credibility created by the Laureus sports for good foundation, if it was a random ad by a person it wouldn’t be credible because this person hasn’t gone out their way to help children all over the world. It uses pathos by having the children inside the sport balls as I said before. The kids look sad and in need of help, that really touches your heart because no one wants to see sad children or children struggling. I mean that could be your own children and the ad does great job of really touching people’s hearts. It also uses logos to appeal to peoples logical reasoning, people are aware sports are home to a lot of people. So when they see the ad saying something like, sports give new life, they understand that kids feel at home on the field like I was explaining before and by donating they can help these kids have a home

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