Financial objectives:
Bosch’s product MyKee aims to generate a turnover and breakeven within the first 6 months of sale, thus allowing the expansion of the business. Therefore, measuring the return on investment and profit margin allow a greater indication on measurability of sales objectives.
● To break-even, in the first 6 month of sale by selling 120,000 units , hence ensuring sufficient return on investment and increasing market share.
● To uphold a real return investment rate of 4% increasing by 1% every year , thus gaining greater awareness and market share.
Market objectives:
● To obtain a 20% market share in the industry within the first year of introduction, by developing a strong loyal customer base.
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Bosch’s product MyKee aims to generate a turnover and breakeven within the first 6 months of sale, thus allowing the expansion of the business. Therefore, measuring the return on investment and profit margin allow a greater indication on measurability of sales objectives.
● To break-even, in the first 6 month of sale by selling 120,000 units , hence ensuring sufficient return on investment and increasing market share.
● To uphold a real return investment rate of 4% increasing by 1% every year , thus gaining greater awareness and market share.
Market objectives:
● To obtain a 20% market share in the industry within the first year of introduction, by developing a strong loyal customer base.
●