When you look at the aesthetics of the advertisements in presents President Obama and Hillary Clinton in this yellow and black shade. In the same slides Obama is given the tag a “Failed President” Hillary is given the “Even worse” tag. Since they are portrayed in the same color they are both attached to idea that they were bad choices and that America “has to get this right”. Accompanying the images is the music. The part with President Obama and Hillary Clinton has am uncomfortable aspect to it the strings are sharper and the bells are quick and abrupt. When Ted Cruz appears the music slows down and becomes a lot softer and easier to listen to. To accompany these notes the color switches and we now have to full color spectrum and of quick snippet of Cruz. Before the issues begin. The negative issues like “Repealing Obamacare” and “defeat ISIS” Get a red box backing it while the positive “growing jobs” has this blue box as a backing. This Ad is negative because it discredits Clinton and President Obama and uses them to showcases Cruz’s positives as a candidate. The ad is effective in introducing the audience on what Ted Cruz is about and what he sees as major issues while at the same time trying to split himself from the rest of the pack. Somewhere around 28.9 Million could have been spent on these Ted Cruz
When you look at the aesthetics of the advertisements in presents President Obama and Hillary Clinton in this yellow and black shade. In the same slides Obama is given the tag a “Failed President” Hillary is given the “Even worse” tag. Since they are portrayed in the same color they are both attached to idea that they were bad choices and that America “has to get this right”. Accompanying the images is the music. The part with President Obama and Hillary Clinton has am uncomfortable aspect to it the strings are sharper and the bells are quick and abrupt. When Ted Cruz appears the music slows down and becomes a lot softer and easier to listen to. To accompany these notes the color switches and we now have to full color spectrum and of quick snippet of Cruz. Before the issues begin. The negative issues like “Repealing Obamacare” and “defeat ISIS” Get a red box backing it while the positive “growing jobs” has this blue box as a backing. This Ad is negative because it discredits Clinton and President Obama and uses them to showcases Cruz’s positives as a candidate. The ad is effective in introducing the audience on what Ted Cruz is about and what he sees as major issues while at the same time trying to split himself from the rest of the pack. Somewhere around 28.9 Million could have been spent on these Ted Cruz