“Come to Ruth 's Chris and celebrate the graduation and academic accomplishments of Nicholas Dart.” I was thrilled to receive this invitation, but to most Americans, this would be somewhat of a shock. A well known American restaurant chain where a customer can expect to pay upwards up 45 dollars for a steak, Ruth’s Chris hardy seems like the appropriate place for a grad party. Yet many people come in time and time again for birthdays, anniversaries, and even grad parties. But that raises a question, why would normal people pay a gross amount of money for a piece of meat? Or any food for that matter? When you think about it, food is such a fleeting experience. The act of eating rarely takes up a large amount of time, and the different flavors
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Ask the average American citizen, and they may describe it as an intriguing prospect, and something they would be willing to try. Ask a cuisine connoisseur, and perhaps the response would not be so positive. This is the main problem that Soylent marketers face today; some people view Soylent as the death of “real food.” Rhinehart does not see it that way. When asked about this in an interview with The New Yorker, he states ““Most of people’s meals are forgotten.”. He imagines that, in the future, “we’ll see a separation between our meals for utility and function, and our meals for experience and socialization.” Rhinehart sees a world with Soylent harmoniously supplementing the dining experience, our family dinners and Sunday brunches, while replacing granola bars for snacks and McDonalds drive through for a quick bite to eat. Rhinehart is trying to find the magical formula that is not so much about the ingredients in the actual Soylent shake, but instead how people interpret Soylent’s purpose and use in their everyday lives. Many will be terrified of the product, and rightfully so. In a sense, this is what science-fiction-horror movies are made of. The product or food that ends a species. The loss of individuality and flavor and the subsequent monopoly of monotony. These are what drive many away from this seeming …show more content…
Rhinehart is trying to create a product that will nourish people in the most healthy and efficient way possible. He has dreams of drones airdropping Soylent powder and oil into villages with food shortages, with hopes of eventually creating an algae-like organism that will produce Soylent on its own, ending - in theory - world hunger. He is not targeting the upper-middle class, who have enough monetary means to afford a healthy lifestyle; frequenting farmers markets and local grocery stores, feeding their families the kind of food necessary for a healthy mind and body. Instead, he feels that Soylent could have a great impact on those who may not have the money to dine at farm to table restaurants, and who have no choice but to go to McDonalds and order off the dollar menu. But instead of a couple of McChickens, a mere $2.69 is all it costs for a 400 calorie “meal” of Soylent, providing truly anyone with the access to consume all the vitamins, proteins, and carbs that they require
Ask the average American citizen, and they may describe it as an intriguing prospect, and something they would be willing to try. Ask a cuisine connoisseur, and perhaps the response would not be so positive. This is the main problem that Soylent marketers face today; some people view Soylent as the death of “real food.” Rhinehart does not see it that way. When asked about this in an interview with The New Yorker, he states ““Most of people’s meals are forgotten.”. He imagines that, in the future, “we’ll see a separation between our meals for utility and function, and our meals for experience and socialization.” Rhinehart sees a world with Soylent harmoniously supplementing the dining experience, our family dinners and Sunday brunches, while replacing granola bars for snacks and McDonalds drive through for a quick bite to eat. Rhinehart is trying to find the magical formula that is not so much about the ingredients in the actual Soylent shake, but instead how people interpret Soylent’s purpose and use in their everyday lives. Many will be terrified of the product, and rightfully so. In a sense, this is what science-fiction-horror movies are made of. The product or food that ends a species. The loss of individuality and flavor and the subsequent monopoly of monotony. These are what drive many away from this seeming …show more content…
Rhinehart is trying to create a product that will nourish people in the most healthy and efficient way possible. He has dreams of drones airdropping Soylent powder and oil into villages with food shortages, with hopes of eventually creating an algae-like organism that will produce Soylent on its own, ending - in theory - world hunger. He is not targeting the upper-middle class, who have enough monetary means to afford a healthy lifestyle; frequenting farmers markets and local grocery stores, feeding their families the kind of food necessary for a healthy mind and body. Instead, he feels that Soylent could have a great impact on those who may not have the money to dine at farm to table restaurants, and who have no choice but to go to McDonalds and order off the dollar menu. But instead of a couple of McChickens, a mere $2.69 is all it costs for a 400 calorie “meal” of Soylent, providing truly anyone with the access to consume all the vitamins, proteins, and carbs that they require