My Duvet And Pillow Marketing Strategy

Improved Essays
My DUVET AND PILLOW About My Duvet and Pillow
My Duvet and Pillow specialises in creating soft, breathable bedding to keep you feeling fresh all season. Whether you favour natural down fillings or hypoallergenic alternatives, this extensive selection of duvets, mattress toppers and pillows has something to suit every preference.
My Duvet and Pillow originated from UK and has very strong commercial presence in this country. The brand carries several products such as duvets, pillows, toppers and protection and accessories for bedding. The products are mostly made from pure white goose to ensure comfortability of the users.
About Laura Ashley
Laura Ashley is a Welsh textile design company now controlled by the MUI Group of Malaysia. It was founded by Bernard Ashley, an engineer, and his wife Laura Ashley in 1953 then grew over the next 20 years to become an international
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Laura Ashley focuses on the aesthetics and the comfort. Just look at the range of high quality design for bedding items that creates unique environment of the house.
Since both brands have their strength and regular customers, they come up with ideas of offering deals and discounts especially during festivals and holiday seasons.
For comparison in terms of price, Duvet offers very high discounts with cut for more than 50 percent per item. Besides discounts, Duvet offers free delivery for purchases above 30 pounds. Customers are actively purchasing their items based on the blog reviews. Most of items will come with free gifts such as pillow storage bags and vouchers.
At Laura Ashley, most discounts are at 30 percent per item - including curtains, toiletries and home furniture. Laura Ashley offers great deals in winter clothes.

The Duvet & Pillow Co: Original Bamboo Shredded Bamboo Memory Foam Pillow with Ever-Cool Adaptive Technology and Deluxe Hypoallergenic Washable Cover,

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