Ever since I began my career in the medical device industry, my colleagues and I have always faced these four questions:
Will this treatment work?
How will it be adopted by physicians and patients?
How much does it really cost?
Will insurance cover it?
I have devoted my professional life to developing and marketing new healthcare technologies, helping to make a positive impact on literally millions of patients’ lives. When I first entered the industry, the path to answering these four questions for any new medical device was a formulaic one: if the FDA approved it, and the doctor wanted it, then I could launch, promote, and sell it. But today, the US healthcare system is plagued by a lack of cost transparency, poor care coordination, unequal …show more content…
I am applying to the Masters of Science in Health Informatics program at the University of San Francisco School of Nursing & Health Professions. My participation in (and successful completion) of the MSHI Program will provide me with the knowledge necessary to apply my experience as a medical marketer to the emerging digital health space, thereby enabling me to move from working on device-based interventional products to information-based clinical solutions.
My multi-disciplinary engineering and business education, combined with my broad-based industry experience to date, will help serve as a foundation for entering the health informatics field. After obtaining my Bachelor of Science in Mechanical Engineering from the University of Rochester, I soon entered the medical device industry as a quality assurance engineer. Working as a member of cross-functional manufacturing operational teams, I gained exposure to the product management function. I saw that role as a practical blend of hands-on product development, analysis, marketing creativity, and business planning. I completed my transition from quality engineering to product marketing with my completion of the MBA program at Santa Clara
Will this treatment work?
How will it be adopted by physicians and patients?
How much does it really cost?
Will insurance cover it?
I have devoted my professional life to developing and marketing new healthcare technologies, helping to make a positive impact on literally millions of patients’ lives. When I first entered the industry, the path to answering these four questions for any new medical device was a formulaic one: if the FDA approved it, and the doctor wanted it, then I could launch, promote, and sell it. But today, the US healthcare system is plagued by a lack of cost transparency, poor care coordination, unequal …show more content…
I am applying to the Masters of Science in Health Informatics program at the University of San Francisco School of Nursing & Health Professions. My participation in (and successful completion) of the MSHI Program will provide me with the knowledge necessary to apply my experience as a medical marketer to the emerging digital health space, thereby enabling me to move from working on device-based interventional products to information-based clinical solutions.
My multi-disciplinary engineering and business education, combined with my broad-based industry experience to date, will help serve as a foundation for entering the health informatics field. After obtaining my Bachelor of Science in Mechanical Engineering from the University of Rochester, I soon entered the medical device industry as a quality assurance engineer. Working as a member of cross-functional manufacturing operational teams, I gained exposure to the product management function. I saw that role as a practical blend of hands-on product development, analysis, marketing creativity, and business planning. I completed my transition from quality engineering to product marketing with my completion of the MBA program at Santa Clara