Will this treatment work?
How will it be adopted by physicians and patients?
How much does it really cost?
Will insurance cover it?
I have devoted my professional life to developing and marketing new healthcare technologies, helping to make a positive impact on literally millions of patients’ lives. When I first entered the industry, the path to answering these four questions for any new medical device was a formulaic one: if the FDA approved it, and the doctor wanted it, then I could launch, promote, and sell it. But today, the US healthcare system is plagued by a lack of cost transparency, poor care coordination, unequal …show more content…
I am applying to the Masters of Science in Health Informatics program at the University of San Francisco School of Nursing & Health Professions. My participation in (and successful completion) of the MSHI Program will provide me with the knowledge necessary to apply my experience as a medical marketer to the emerging digital health space, thereby enabling me to move from working on device-based interventional products to information-based clinical solutions.
My multi-disciplinary engineering and business education, combined with my broad-based industry experience to date, will help serve as a foundation for entering the health informatics field. After obtaining my Bachelor of Science in Mechanical Engineering from the University of Rochester, I soon entered the medical device industry as a quality assurance engineer. Working as a member of cross-functional manufacturing operational teams, I gained exposure to the product management function. I saw that role as a practical blend of hands-on product development, analysis, marketing creativity, and business planning. I completed my transition from quality engineering to product marketing with my completion of the MBA program at Santa Clara