Essay Mvas Services
BUSINESS POTENTIAL OF NETXCELL’S VAS SERVICES IN SOUTH ASIA
AS A PART OF SUMMER INTERNSHIP AT: NETXCELL LIMITED
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE AWARD OF DEGREE OF
POST GRADUATE DIPLOMA IN MANAGEMENT
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
MVAS – Mobile value added services are those services that are not part of the basic voice Offer and are availed separately by the end user. They are used as a tool for differentiation and allow mobile operators to develop another stream of revenue.
Mobile remains a vibrant and evolving industry constantly finding new ways to inter-connect the user’s world in spheres such as automotive, utilities, health and education, …show more content…
The content developers and the content providers need a channel that needs to reach the Customers. The content aggregator’s aggregates content from different boutique content Developers and enters into agreement with MSP’s for these content bundles. Often the Content aggregator work with the ODM’s so that the content is embedded in the phones. A very popular content aggregator in India is Hungama Mobile.
Content Service Provisioners/Technology Enablers:
Content service provisioners provide the technical platform that helps the MSP’s to host the content. The technical platform needs to be integrated with the billing system of the MSP’s as well. OnMobile, the largest VAS Company in India is primarily a Technology enabler.
Mobile Service Providers (MSP):
The mobile service provider owns/leases the infrastructure to provide mobile service to the customers. Often, the MSP’s are the only entity that collects revenues from the customers directly. In most markets, MSP’s are the only entities that do the marketing of the VAS products.
Mobile service providers typically provide a standard catalogue for all VAS services or a homepage which can be used to access the VAS services.
In most cases, the MSP’s collect the revenues for the VAS services. The other players in the eco-system get a cut of the revenues from the subscribers.
The four major categories of mobile data service usage: