Music Studio Case Study
Target Market According to statistics taken from musician.com and prorec.com, the following target market is suggested:
Age: Early 20’s to late 40’s Income: Generally annual incomes ranging from $18,000 to $40,000. Gender: Male and female, but statistics suggest that female artists are more in need of this kind of service. Education: …show more content…
Our existing mailing list, which currently contains the names and contact information for over 100 different people who are musicians, singers, songwriters, and previous customers from the past couple of years. 2. Purchased advertisements in local music and trade magazines. There are between 15 and 20 different publications for musicians available throughout the Montgomery area, many of them free to the reader.
3. Advertising flyers strategically placed within music stores, record shops, and especially Christian music and bookstores, since many of our target segment in within churches. 4. Educational seminars and clinics conducted within music stores, churches, and on college campuses. Because we specialize in vocal production, vocal coaching, and vocal arrangements, we can easily spread the word about our studio by sharing our knowledge with musicians and vocalists throughout the city.