Music In Advertising Essay

2040 Words 9 Pages
There are a lot of commercial uses for music because it is highly influential and can arouse and affect people’s emotions. Technology has advanced, and as technology has advanced so has music and how it is used commercially. Certain music may help target a certain age, race, or gender group. Some music may be used to target a certain group of people, but at times music may also be used to target a very specific emotion in the viewer. In some cases music may use a commercial to promote itself. It both advertises a product, and it gives a small section of a song to advertise itself. There have been many technological changes, which has caused the use of music in commercials and advertisement in general to evolve. Music is used commercially because …show more content…
Radios were one of the first forms of advertising with music because it was also around the same time that electronically recorded music became a possibility. For television and other video formats, such as YouTube, HULU, Netflix, and other forms of social media, because the combination of music and visuals became key components that work cohesively. The use of music in adverts increases the probability of consumers attention is going to be caught, which means that more people will pay attention. The more attention a product or service gets the more likely it is for to be consumed. Music is highly desired which is evident because three-quarters of sixty billion advertisements per year in North America, use music as a part of their …show more content…
Another strategy used in order to produce an effective ad using music is by having a memorable and catchy rhythm. Having a memorable rhythm also makes the product or service being advertised more memorable. Lyrical music is used in many ads because it allows the costumer to sing about something that if it were to be spoken would sound cliché. The mixture of using both song and speech allows advertisers to appeal to both the logical and emotive side of a consumer. Advertisers need to make sure that their ads are being portrayed to the correct audience. Different musical styles are associated with people of different demographics, and it is important that those styles are used in order to target a certain group. If advertisers were to advertise to everyone their efforts may be in vain because not all products are meant to be used by everyone, such as diapers. Not everyone needs the same product, so it is best to target, from the start, the group that has use for that specific product or service. The sixth strategy that advertisers may use is establishing authority which is the main way for advertisers to establish credibility. One way to establish authority is by reinforcing the message of the ad by having an expert back it up. Another way to establish authority is by having real consumers of the product or service give a testimonial, which may also help add e sense of

Related Documents