3.2 Music as Self-Identity
According to Ulusoy (2016), art plays a key role in contemporary society and is also a key component of subculture, as it is a form of creative transformation and expression. One of the most universal forms of art is music, which can be further categorized into a wide range of music genres such as hardcore, punk, metal, grunge, straight edge, electronica, old-school rap, alternative rock and metalcore. Music subcultures grants consumer the ability to find a plethora of possibilities and opportunities for self-expression in special and alternative ways (Ulusoy, 2016).
Studies by Ulusoy, E. (2015) has also shown that informants find the current society restricting and oppressive, which contributes to the increasing …show more content…
These alternative discourses and practices are favorable for subcultural subjects to constitute or reconstitute their individual and collective identities concurrently and find themselves a new community, home, and family (Kozinets, …show more content…
181). When music consumption is put into context of a “secondary world”, it temporarily embodies the consumer’s identity. The defense of musical preference may also be linked to the defense of one’s self, which includes an individual’s choice of cultural or material adornments (Mattar, Y. ,2010). According to the application of “characteristic-space” as described in Lancaster (1999), it is argued that personal possessions are an assortment of characteristics and that consumers’ demand and use for them are with reference to these characteristics rather than the items themselves. These adornments may therefore be seen as contrasting goods, with a potential for substitution or complementarity (Lancaster,
According to Ulusoy (2016), art plays a key role in contemporary society and is also a key component of subculture, as it is a form of creative transformation and expression. One of the most universal forms of art is music, which can be further categorized into a wide range of music genres such as hardcore, punk, metal, grunge, straight edge, electronica, old-school rap, alternative rock and metalcore. Music subcultures grants consumer the ability to find a plethora of possibilities and opportunities for self-expression in special and alternative ways (Ulusoy, 2016).
Studies by Ulusoy, E. (2015) has also shown that informants find the current society restricting and oppressive, which contributes to the increasing …show more content…
These alternative discourses and practices are favorable for subcultural subjects to constitute or reconstitute their individual and collective identities concurrently and find themselves a new community, home, and family (Kozinets, …show more content…
181). When music consumption is put into context of a “secondary world”, it temporarily embodies the consumer’s identity. The defense of musical preference may also be linked to the defense of one’s self, which includes an individual’s choice of cultural or material adornments (Mattar, Y. ,2010). According to the application of “characteristic-space” as described in Lancaster (1999), it is argued that personal possessions are an assortment of characteristics and that consumers’ demand and use for them are with reference to these characteristics rather than the items themselves. These adornments may therefore be seen as contrasting goods, with a potential for substitution or complementarity (Lancaster,