I decided to visit the “Making Music Modern, Design for Ear and Eye” exhibit at the Museum of Modern Art a.k.a. MoMa. The MoMa is located in west midtown New York and was founded in 1929 for the soul purpose of exhibiting the best modern art. The MoMa houses many types of modern art such as paintings, architecture, and sculptures. It allows the public to experience existing styles and creations, and perceive art in a non-historical sense. The public gets to see creations for what they truly are in essence, and not necessarily what purpose they served in past cultures or civilizations.
The Making Music Modern exhibit gathers designs from instruments, and equipment for listening to music to posters, record sleeves, and animation …show more content…
John Berg’s mother was an artist who was accomplished in fashion design and illustration. She worked in New York City before marrying and moving back to her hometown in the Finger Lakes Region where she continued to do fashion illustration and advertising for various department stores. She then started teaching art at the elementary school level and there is where John began his love for art. Growing up he remembers always doing some sort of art from my earliest years, and eventually went on to college to study Fine Art in Buffalo, New York. After he graduated he worked as a photo-realist painter and had his work exhibited in the Albright Knox Art Gallery also known as the Burchfield Penney Art Center.
With the encouragement of some friends he decided to make use of his creative drawing and photo-realist air brush skills and began working as a commercial illustrator. Originally he did product illustration for many local advertising agencies in Buffalo, and also for companies including Fisher Price. He later began working as a children’s illustrator, creating imaginative characters for Sports Illustrated for Kids, Disney Digest, and various other magazines and books. He also illustrated a countless number of the Garbage Pail Kids bubble gum cards. But the work he is most known for is his Album …show more content…
He came up with the idea for the logo for the band Chicago to be made to look “exactly like the Coca-Cola logo,” which it does resemble. John Berg wanted each of the group’s album covers to look different, but he placed the logo in the same exact position and size on each album cover “to see how many people caught the trick.” he said but no one did till much later. The logo is shown in the exhibit in two different incarnations but they are over seven. The album covers included was one imprinted on a chocolate bar, and one as part of a thumbprint.
The MoMa’s primary purpose is to express and to display rather than to educate. The works of art here require the viewer to analyze and think about their meaning: what they reveal about the artist, how they relate to the time they were created, and how they affected the flow of style from generation to generation. Modern art reveals more about a person or era than other types in that it allows for deeper insight into the minds of the people than other art forms that are limited by requirements, restrictions, and