During all of his trials, he went to the same restaurant for lunch, ordering the same meal as the day before. But while he ate the same meal at the same restaurant for lunch everyday, his trials did very well. What Mr. Richman is doing may seem silly, but his superstition of going to the same restaurant for lunch, ordering the same meal as the day before, may work. Superstitions and can boost your confidence by making making your brain release dopamine and changing the way you think.
Mr. Quiana orders a cheddar burger and Bloody Mary from the same waitress on the same booth during his trials. Like Mr. Richman, his trials do well when he orders a cheddar burger with Bloody Mary from the same waitress on the same street. Because Mr. Richman and Mr. Quiana’s trials do well while they takes these action, they believe that doing these actions will increase their chances of winning trials, making them more confident. This is known as the placebo