Essay on Munchy

4263 Words Oct 28th, 2013 18 Pages
The Strategy Used By Munchys Make The Company Marketing Essay

Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success.

2.0 Munchy’s Background

Munchy’s is known as Malaysia’s No.1 homegrown biscuit brand which is a remarkable
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According to a Nielsen Retail Index Corporate Value Share report in 2008, Munchy's was ranked Malaysia's No.1 homegrown biscuit brand excluding Sabah and Sarawak from June 2006 to 2008. Besides that, Munchy’s is keep looking forward at new potential products and innovations as it works towards keeping up its standing in Malaysia as the country’s most innovative and success biscuit brand. They have an entire R&D department that specifically focuses on this aspect, so as to always stay at the forefront of innovation.

Munchy’s major markets are in Asia, such as Indonesia, Thailand, Singapore, Taiwan and Japan being its key markets, their vision is to be significant in 100 countries by 2020. On the other hand, Munchy’s mission is to bring joy and add flavor to every occasion with their high quality, affordable and fun-eating snacks. The company’s CEO, C.K Tan always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchy’s in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient.

3.0 PEST in Strategic Analysis

The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position,

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