Essay on Munchy
Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success.
2.0 Munchy’s Background
Munchy’s is known as Malaysia’s No.1 homegrown biscuit brand which is a remarkable …show more content…
Munchy’s major markets are in Asia, such as Indonesia, Thailand, Singapore, Taiwan and Japan being its key markets, their vision is to be significant in 100 countries by 2020. On the other hand, Munchy’s mission is to bring joy and add flavor to every occasion with their high quality, affordable and fun-eating snacks. The company’s CEO, C.K Tan always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchy’s in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient.
3.0 PEST in Strategic Analysis
The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position,