Starbucks Strategic Control

Superior Essays
Multinational Corporation is a corporation with facilities and other assets in at least one country other than its home country. The control over its foreign subsidiaries is vital to the success of multinational corporations since control enables protection and efficient utilization if the resources provided to the multinational firm. (Yanni Yan 2005)

There are two levels of control; one is strategic control and the other is operational control. Strategic control focuses on the course of strategy while operation put more attention on day-to-day operation. However, the control over foreign subsidiaries is not that easy because of distance, diversity, uncontrollable and degree of certainty.
Requirements for Maintain Strategic Control
In order to maintain a better strategic control over the foreign subsidiaries, the three parameters of control (extent, focus and mechanisms) are very important. They are interdependent and the multinational corporations are required to determine these parameters in order to figure out its own suitable policies.

1 Extent
Firstly, the multinational corporations have to select the extent. Extent refers to the degree of control the multinational corporation retain over
…show more content…
The corporation divides the globe into different areas or regions to maximize the national interests by minimizing local and cultural differences. Geographic divisions is expected to have a faster and more effective respond to the market change in a particular area. As a result, decision-making control is relatively more important than the bureaucratic control system since the structure requires larger autonomous and flexibility. Only some policies and procedures need to be standardized. Moreover, the significance of local subsidiary culture may outweigh the corporate culture to ensure that local or cultural differences are

Related Documents

  • Great Essays

    The OLI Eclectic Model

    • 4637 Words
    • 19 Pages

    Athreye and Kapur (2009) explain that EMNCs may lack the ownership advantage specified in OLI paradigm because of their turbulent home market environment. Other criticisms of OLI are the fact that it is mostly used in analyzing the determinant of international production. The OLI eclectic model also failed to explain the early expansion process of a firm, especially at the pre-internationalisation stage. The model main focus was on specific advantages for internationalisation while negelecting other factors leading to internationalisation itself. Despite these limitations, scholars are however advised to take an interdisciplinary approach to the OLI paradigm in the study of international business (IB). This is to capture the rich characteristics of the paradigm to the improve OLI eclectic paradigm so that the exogenous and endogenous characteristics of firms can be distinguished (Dunning…

    • 4637 Words
    • 19 Pages
    Great Essays
  • Improved Essays

    Multinational Strategy: In the strategy companies are equally involved in international market as well local. Their global presence is bigger than the companies focused on international strategy and business including customer based is stronger.…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There are both controllable and uncontrollable factors that every company faces when they enter to the global market. For example the factors that Starbucks has encountered in their domestic market are similar to what they have to come across in the global market. These controllable factors include the product, the price of the product, the promotion of the product. These are common elements in any global market.…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    We know globalization offers opportunities for companies to enhance their competitiveness, to increase revenues, to attract new customers, to gain access to resources, and to spread the business risk by expanding outside their domestic markets. Combined with…

    • 867 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Uber Tax Avoidance

    • 969 Words
    • 4 Pages

    Economic globalization means that world economies become more and more connected as a result of there will be more trade between countries.(Gao,2000).MNCs is the main parts of the economic globalization. However, the critics of MNCs claim that they have too much power. For example, 2015 data: companies vs governments revenues: Corporation Walmart 482130000000 but Australia Government 425700000000.( (CIA World Factbook, Fortune Global 500, 2015))A corporation revenue over a nation. Also, MNCs challenge the sovereignty of countries by many ways such as tax avoidance or take advantage of the free trade agreement. This essay will explain how the MNCs challenge it.…

    • 969 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Globalization is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. Multinational corporations (MNCs) can be can be a centralized distributor of this interchange of, particularly products and ideas. For example, Toyota made a long-term global business plan named “Global Vision…

    • 2129 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    There are different types of multinational corporations and they include ethnocentric MNC which exerts strict control over foreign operations, polycentric gives foreign operations more freedom to operate as separate and geocentric MNC which seeks total integration of global operations.…

    • 749 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Companies that carry out the multinational strategy are inclined to adopt the decentralized federation organizational system.…

    • 1134 Words
    • 5 Pages
    Decent Essays
  • Superior Essays

    The multinational company is selling their product and services for one or two countries. Also, the multinational company is managing their resources abroad or across culture to generate revenue by producing goods and services for other cultures.…

    • 932 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Softmagic Case Study

    • 1639 Words
    • 7 Pages

    to further the understanding on the U.S. market by investing in local talent that understand its products, and help in creating a marketing strategy and quantifiable plans to drive the business development. Moreover, organizational theorists agreed in the fact that organizations moving into an international setting must flex their cultural, and “nationalistic thinking” (Robbins & Judge, 2009, p. 305), for the purpose of better understanding the environment, and enabling the branches to grow. In the case of SoftMagic, the U.S. CEO may concentrate in developing local talent, a network of allies, and further his understanding of the environment. The idea is to frame a more effective market penetration strategy, identify options that are unfamiliar to the Italian leadership, and let the U.S. CEO perform most important decisions as long as they are in alignment with the Italian leadership objectives. Therefore, a management by objectives (MBO) (Robbins & Judge, 2009) approach; combined with the agency theory (Jensen & Meckling, 1976), should provide enough confidence to the Italian leadership team, while providing flexibility and agility to the U.S.…

    • 1639 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Wal-Mart uses different control mechanisms to keep the different store locations consistent. The four types of control mechanisms used in the Wal-Mart are finance control, distribution control, audits, and performance reviews. This paper examines the negative and positive reactions of each of the controls. This paper also explained how the control mechanisms affect the four functions of management. Wal-Mart is one of the biggest companies that uses a system that works and advances them to lead the world other companies can learn a lot from studying the Control Mechanisms of…

    • 1599 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Consumerism is the heart and driving force with capitalist societies. 50% of the multinational corporations are based within four global nations; the United States of America, Japan, Germany, and Switzerland. 500 multinational corporation make up roughly 80% of the world’s goods trade and almost the same amount of investing power. (Hetata Dollarization) The spread of these corporate giants can be attributed to the modern…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The concept of multinational corporations obtained its beginnings in the United States. They in initially began as organizations or manufactures tied to consumable…

    • 837 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Furthermore, the sophistication of geographical diversified organizations can result in higher costs of coordinating business guidelines due to information unevenness between companies’ headquarters and divisional managers as outlined in (Campa & Kedia, 2002)…

    • 1245 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The most suitable strategic controls for the case study would be the implementation control and strategic surveillance. The implementation control takes place in steps, activities, investments, and acts that occur over a period of time (DuBois, 2016). The two basic types of implementation controls are monitoring strategic…

    • 788 Words
    • 4 Pages
    Improved Essays