Topic Paper 2: Recruitment and Retention
There are many strategies that colleges and universities utilize to attract students to their schools (College Recruitment Practices, 2016). The literature outlines many ways that colleges and universities market themselves from direct visits of college staff to high school campuses, direct mailing, calling students, recruitment websites and offering college visits are just a few of the ways colleges attract student.
Elite colleges and universities will have no shortage of applications and typically have low acceptance rates as they have typically the highest standards for acceptance (Fender, 2008). Most schools have moderate acceptance standards, which typically require at least a C to B average in high school or previous college coursework and/or college preparatory coursework for …show more content…
(2006, December). Marketing, the For-Profit Way. Chronicle of Higher Education. pp. A20-A25.
College Recruitment Practices - Recruitment Theory and Practices, Nontraditional Enrollees, Ethics, Financial Aid as a Recruiting Tool, The Future. (n.d.). Retrieved November 20, 2016, from http://education.stateuniversity.com/pages/1858/College-Recruitment-Practices.html
Finder, A. (2008, April). Elite Colleges Reporting Record Lows In Admission. New York Times. p. 16.
Garda, R. (2015). Searching for equity amid a system of schools: The view from New Orleans. Fordham Urban Law Journal, 42(3), 613-670.
Hadfield, J. (2003). Recruiting and retaining Adult Students. New Directions For Student Services, 2003(102), 17.
Lorenzetti, J. P. (2008). Keys to Using Facebook Ads. Recruitment & Retention In Higher Education, 22(11), 2-8.
Northern Arizona University. (n.d.). Requirements - Undergraduate Admissions and Orientation - Northern Arizona University. Retrieved from http://nau.edu/admissions/getting-started/requirements/
Tinto, V. (2001). Taking student success seriously: Rethinking the first year of college. Retrieved April 13,
There are many strategies that colleges and universities utilize to attract students to their schools (College Recruitment Practices, 2016). The literature outlines many ways that colleges and universities market themselves from direct visits of college staff to high school campuses, direct mailing, calling students, recruitment websites and offering college visits are just a few of the ways colleges attract student.
Elite colleges and universities will have no shortage of applications and typically have low acceptance rates as they have typically the highest standards for acceptance (Fender, 2008). Most schools have moderate acceptance standards, which typically require at least a C to B average in high school or previous college coursework and/or college preparatory coursework for …show more content…
(2006, December). Marketing, the For-Profit Way. Chronicle of Higher Education. pp. A20-A25.
College Recruitment Practices - Recruitment Theory and Practices, Nontraditional Enrollees, Ethics, Financial Aid as a Recruiting Tool, The Future. (n.d.). Retrieved November 20, 2016, from http://education.stateuniversity.com/pages/1858/College-Recruitment-Practices.html
Finder, A. (2008, April). Elite Colleges Reporting Record Lows In Admission. New York Times. p. 16.
Garda, R. (2015). Searching for equity amid a system of schools: The view from New Orleans. Fordham Urban Law Journal, 42(3), 613-670.
Hadfield, J. (2003). Recruiting and retaining Adult Students. New Directions For Student Services, 2003(102), 17.
Lorenzetti, J. P. (2008). Keys to Using Facebook Ads. Recruitment & Retention In Higher Education, 22(11), 2-8.
Northern Arizona University. (n.d.). Requirements - Undergraduate Admissions and Orientation - Northern Arizona University. Retrieved from http://nau.edu/admissions/getting-started/requirements/
Tinto, V. (2001). Taking student success seriously: Rethinking the first year of college. Retrieved April 13,