Mull Organic Foods – Outcome 1
For the purpose of this report I have chosen to look at Czech Republic as a possible international market for Mull Organic Foods.
3 Reasons why Mull Organic Foods may want to start selling to international markets
Mull Organic Foods may want to start selling to an international market for a variety of reasons such as: 1) Market saturation – the domestic market may not offer any prospects for significant growth anymore but offers significant risk. Businesses that operate in more than one market will feel any region-specific issues with less impact than a business that trades only in one market. 2) Attracts better staff – a business that trades in international markets will often develop a global
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The British Chamber of Commerce has offices in London and in Coventry, and they have an online source, Export Britain, which presents opportunities in key international markets and makes the link between British exporters and the support available from British Chamber and business groups in the UK as well as around the world. In regards to Mull Organic Foods, Czech Republic is being considered one of the 41 high growth and emerging markets at the moment. 2) Scottish Enterprise – started its operations in April 1991 and is a sponsored non-departmental public body of the Scottish Government which encourages economic development, enterprise, innovation and investment in business. 3) World Trade Organization – The WTO is the only global international organization dealing with the rules of trade between nations and its main function is to ensure that trade flows as smoothly, predictably and freely as possible. At the core of this multilateral trading system are the WTO agreements, negotiated and signed by a large majority of the world’s trading nations and ratified in their parliaments, these agreement are the legal ground-rules for international commerce. The goal of the World Trade Organization is to help producers of goods and services, exporters and importers to conduct their business.
PEST analysis for Czech Republic