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Muhammad Ali's Three Images In Advertising

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From the three images, I chose to discuss how I perceive the Muhammad Ali Apple advertisement from 1997. Compared to the other images, this image stands out because it is a photo of a famous person in modern history. The image itself is black and white photo with a white background. The central subject of the image is Muhammad Ali. He is not wearing a shirt to show him in his boxing uniform. He is in a fighting pose with his fists in the air. Muhammad Ali is shown in this way to represent what he is known for, boxing. Tucked in the shorts is what appears to be an Apple device that plays music. Connected to the device are earphones through which Muhammad Ali is listening music. On the top, by Muhammad Ali’s head, is Apple’s slogan “Think different.”

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