Mtv Research Paper

1202 Words Oct 7th, 2012 5 Pages
M T V Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.
MTV, or Music Television was started on August 1, 1981. It was broadcast almost everywhere in America. It was filmed in New York City where it is still based today. It is the same network today, but it has changed a lot.
The first song that was played on MTV was called “Video killed the Radio Star”. It was sung by a group called The Buggles. This was a very
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This was good for the singers and MTV.
The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good viewing rates. Artists whose songs were played on MTV found that the sales of their song increased. This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience.
There have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a little bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change. In 1986, the President and CEO, Robert Pittman left. There is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people liked the change to more reality shows but some people like the old school music videos all the time.
There were some companies and investors that made it possible for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the main establisher and owner for about

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