MTV Case Study
MTV is an American television channel that started in 1981. It is also called Music Television, and was owned by Viacom Media Networks. More importantly, it was found by John Sykes, Tom Freston, Les Garland, and Robert Pittman (MTV Launches). These four-intelligent individuals created an incredible source of music videos with different genres. Many people in the United States were amazed with MTV because people can watch and listen to their favorite musicians and celebrities. The content on MTV were sexual and explicit, which was met to target young adults as the audience. The reason why is because MTV wanted to be more modernize and adapt to the new generation. MTV later became a huge success that it decided to reach to Middle Eastern countries, such as Turkey and Israel. However, Arabia was one of the primary focus because it was the most challenging one. MTV tried to established itself in the middle east; however, the company had to face various challenges.
MTV established a television channel in the Middle East. It was called MTV Arabia, and was launched on November 17th. However, MTV understood the difficult challenges that will be hard to overcome. To expand upon this, a case study called “MTV Networks: The Arabian Challenge” stated that …show more content…
However, I believe they could be improved with careful decisions. First off, MTV Arabia should had not made a mistake by not establishing themselves as a huge middle Eastern music industry. It seems the reason was how they struggled to balance the international music with the social aspects of the region. If they made careful decision and develop effective market method, then they could have had a greater impact on their music market. As for right now, I believe MTV should continue to expand themselves to other countries. This way it will allow MTV to expose a wide range of music to more young audience, who are
MTV is an American television channel that started in 1981. It is also called Music Television, and was owned by Viacom Media Networks. More importantly, it was found by John Sykes, Tom Freston, Les Garland, and Robert Pittman (MTV Launches). These four-intelligent individuals created an incredible source of music videos with different genres. Many people in the United States were amazed with MTV because people can watch and listen to their favorite musicians and celebrities. The content on MTV were sexual and explicit, which was met to target young adults as the audience. The reason why is because MTV wanted to be more modernize and adapt to the new generation. MTV later became a huge success that it decided to reach to Middle Eastern countries, such as Turkey and Israel. However, Arabia was one of the primary focus because it was the most challenging one. MTV tried to established itself in the middle east; however, the company had to face various challenges.
MTV established a television channel in the Middle East. It was called MTV Arabia, and was launched on November 17th. However, MTV understood the difficult challenges that will be hard to overcome. To expand upon this, a case study called “MTV Networks: The Arabian Challenge” stated that …show more content…
However, I believe they could be improved with careful decisions. First off, MTV Arabia should had not made a mistake by not establishing themselves as a huge middle Eastern music industry. It seems the reason was how they struggled to balance the international music with the social aspects of the region. If they made careful decision and develop effective market method, then they could have had a greater impact on their music market. As for right now, I believe MTV should continue to expand themselves to other countries. This way it will allow MTV to expose a wide range of music to more young audience, who are