Mr Shorten Case Study

Decent Essays
Mr Shorten arrived to a heroes' welcome at the Labor campaign launch in Penrith, with former ALP prime ministers Paul Keating, Bob Hawke and Julia Gillard cheering him on from the front row and members of his frontbench behind him on stage.

The Labor leader made a new announcement on jobs and doubled down on claims the Government intends to privatise Medicare.

He declared Labor "ready to serve, ready to lead, ready for government".

"Mr Turnbull says he's got this in the bag, he claims he's already won it — I say to him never underestimate Labor — you ain't seen anything yet."

Mr Shorten said there was always someone willing to "write Labor off" and this was the moment for supporters to "dig a little deeper, work a little harder, be part
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Mr Shorten has pointed to an issues paper from the Productivity Commission, released this month, focused on "reform" in the Department of Human Services.

He said the document showed the Prime Minister had a "secret plan" to privatise services within Medicare and beyond.

Labor is highlighting the terms of reference, specified by the Treasurer Scott Morrison in April, which state the inquiry will consider "private sector providers and overseas examples like the United
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How election pitches have changed?

The Museum of Australian Democracy looks at how election campaign launches have changed — and stayed the same — since Australia's first election in 1901.
The $20,000 tax concession has been interpreted as a counter offer to the Government's plans to drop tax rates for small businesses, and would cost the budget $257 million.

"Supporting these Australians into work will create around 30,000 new jobs every year," he said.

He went on to heap criticism on the Coalition's policy to reduce the corporate tax rate over the next decade.

"This is not a plan for the Australian economy, it is foreign aid for big multinationals."

Labor made the strategic decision to launch the campaign in Western Sydney, an area crucial to Labor's electoral fortunes and where recent polling suggests the Coalition maintains the upper hand in key marginal

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