Mr.Pipo Essay

4781 Words Mar 2nd, 2016 20 Pages
Assessment 4

P1 - explain different types of business information, their sources and purposes
P2 - present complex internal business information using three different methods appropriate to the user’s needs
P3 - produce corporate communications
P4 - evaluate the external corporate communications of an existing product or service
P5 - explain the legal and ethical issues in relation to the use of business information
P6 - explain the operational issues in relation to the use of business information
P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
M1 - analyse different types of business information and their sources
M2 - analyse the legal,
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Communication is important in a business because it conveys messages from one person to another or from one department to another.

Types of information


Verbal communication is when there is somebody speaking, verbal information can be used in face to face conversation, verbal communication is also used in phone conversations and also webcam communications. It can take place on a one to one basis or it can be used by one person to address groups of people.


Written is when there is information presented in the form of characters written e.g. on the computer or paper based. Written communication is used on leaflets, brochures, in letters, emails, newspapers, magazines etc. written communication provides the organisation with evidence of what has taken place and can be used to be referred back to if needed .


On-screen is when information is presented on television or on the screens of computers, tablets and smartphones. It can be used to promote new and existing products and also make customers aware of special offers .


Multi-media is using more than one media type to inform or express their product or service. It’s also used to cover a range of formats so it has more chance of reaching more customers/ staff etc. Multimedia communication can include online advertisement and also television advertisement.

Web based


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