Mr.CC is the manager of CIC that is an ice skating rink doesn’t have many competitors other than some seasonal outdoor rinks. However, this company still failed to make more profits. Mr.CC conducted some hockey programs to grab the attention of the customers. Unfortunately, it worked to some extend. If he could make bring more pubic skating sessions he could make profit. He could make money from some of his sessions like Saturday and Sunday evening sessions. Mr. CC did adapt to different promotion programs like adding music and dancing. He targeted young customers and couplers more for his business. Also, did advertising on the radio but all his promotions failed. Mr. CC is debating whether to sell his business or not. Although, he is getting
