REPORT ON
“BRANDING OF LAXMI COFFEE”
Submitted by
Sreeraj K Nair
Registration No - 141202109
Submitted to
Prof. SURAJ FRANCIS NORONHA
School Of Management
SOM, MANIPAL UNIVERSITY, MANIPAL-576104
INDEX
No. Title Page No.
1 Introduction 3
2 Impact, Goals, Benefits, and Importance of IMC 4-5
3 Integrated Brand Promotion 6
4 Conclusion 8
Introduction
Laxmi Coffee is a filter coffee which is the brand name of K.K. Shanbagh & Sons. Manufactured and packaged by the same company in the Udupi District of Karnataka, India. Laxmi Coffee is an FMCG product considered in the beverages category. It is a filter coffee which is regularly drank by many people, mainly in the southern part of India. The ingredients used to …show more content…
It gives the business the potential to get better result from the campaign and helps in reducing the marketing cost. Through integrating tools such as direct mail, advertising, social media, telemarketing and sales promotion proper clarity can be provided. In order for the implementation of integrated marketing communication, effective communication with the clients is very important for an organization. The success or failure of a company depend s upon the person who represents the company’s product.it is beneficial for both the business to business marketing and for direct selling. Not only has that proper identification of target audience had to be done by the particular authority, which is one of the important process of …show more content…
It refers to the messages over which the medium exercises no editorial content except for either accepting or rejecting the idea. Different types of media can be used like, Television, Radio, Cinema, Newspapers, Magazines, Social Media, Internet, and Outdoor. Laxmi Coffee being a beverage can be advertised on television through hiring an agency to create conceptual advertisement based on the taste of the product and focus on the pricing factor as it is one of the cheapest filter coffees in the market with a price of 135₹ when compared to the rest of the competition.
As it a price sensitive product, and targeted towards the middle class and the lower class segment of the country whose buying behaviour is economical, advertising on magazine won’t be much of a success as advertising on print media like local newspapers, and a couple of national newspapers.
The target segment are people who are still fond of listening to the radio, advertising on radio thrice or four times a day should be executed.
Laxmi Coffee should be heavily promoted on social media as the reach has increased immensely among all types of public, and tie-ups should be done by e-commerce sites selling beverage items like Amazon
“BRANDING OF LAXMI COFFEE”
Submitted by
Sreeraj K Nair
Registration No - 141202109
Submitted to
Prof. SURAJ FRANCIS NORONHA
School Of Management
SOM, MANIPAL UNIVERSITY, MANIPAL-576104
INDEX
No. Title Page No.
1 Introduction 3
2 Impact, Goals, Benefits, and Importance of IMC 4-5
3 Integrated Brand Promotion 6
4 Conclusion 8
Introduction
Laxmi Coffee is a filter coffee which is the brand name of K.K. Shanbagh & Sons. Manufactured and packaged by the same company in the Udupi District of Karnataka, India. Laxmi Coffee is an FMCG product considered in the beverages category. It is a filter coffee which is regularly drank by many people, mainly in the southern part of India. The ingredients used to …show more content…
It gives the business the potential to get better result from the campaign and helps in reducing the marketing cost. Through integrating tools such as direct mail, advertising, social media, telemarketing and sales promotion proper clarity can be provided. In order for the implementation of integrated marketing communication, effective communication with the clients is very important for an organization. The success or failure of a company depend s upon the person who represents the company’s product.it is beneficial for both the business to business marketing and for direct selling. Not only has that proper identification of target audience had to be done by the particular authority, which is one of the important process of …show more content…
It refers to the messages over which the medium exercises no editorial content except for either accepting or rejecting the idea. Different types of media can be used like, Television, Radio, Cinema, Newspapers, Magazines, Social Media, Internet, and Outdoor. Laxmi Coffee being a beverage can be advertised on television through hiring an agency to create conceptual advertisement based on the taste of the product and focus on the pricing factor as it is one of the cheapest filter coffees in the market with a price of 135₹ when compared to the rest of the competition.
As it a price sensitive product, and targeted towards the middle class and the lower class segment of the country whose buying behaviour is economical, advertising on magazine won’t be much of a success as advertising on print media like local newspapers, and a couple of national newspapers.
The target segment are people who are still fond of listening to the radio, advertising on radio thrice or four times a day should be executed.
Laxmi Coffee should be heavily promoted on social media as the reach has increased immensely among all types of public, and tie-ups should be done by e-commerce sites selling beverage items like Amazon