Mpow Cheetah Wireless Headphone Case Study

Decent Essays
Wireless headphones are increasingly popular with those who have an active lifestyle. The lack of cords allows the user more freedom when preforming activities such as running, cycling, weightlifting or even grocery shopping. Advancements in technology have given consumers a wider range of wireless headphones to choose from and are capable of multiple operational features. Both Beats PowerBeats 2 and Mpow Cheetah Wireless headphones are highly rated Bluetooth headphones with similar functions and features, yet Mpow proves to be the overall better buy. This is due to the brand’s ability to produce a headphone that provides a stable and comfortable design for any physical activity, commendable sound quality at an unbeatable and affordable price. …show more content…
Beats provides an earpiece that can be molded to fit around the users ear, providing a more custom fit, while Mpow chooses to keep their earpiece in a ‘one size fits all’ mold. The design of the cord is also a major difference, one that can sway the buyer. Mpow has a cord that is mostly stiff and wraps around the base of the head, which enables a tight, yet comfortable fit and provides another point of stability for the headphones. Beats manufactured a cord that loosely wraps around the head or neck and can be tightened or loosened to the wearers’ preference. This can cause discomfort and irritation while using the product, from the loose cord bouncing around on the back of the …show more content…
He states they are loud with a bass that isn’t overwhelming to the listener (Carnoy, “Beats Powerbeats2”). This adds an element to the sound quality that Mpow does not have and those who find solace in music may prefer the Beats brand to Mpow. The Beats also lack sound isolation, which is done purposely by design as a safety precaution. This seems to be a clear miss with reviewers who have stated “when you 're running around outside with lots of ambient noise around you, it 's not the ideal listening venue” (Carnoy, “Beats Powerbeats2”). Mpow, on the other hand, gives the wearer the freedom to choose their isolation level by either increasing or decreasing the volume. At the louder end of the spectrum, isolation can be

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