Movie Analysis : Film Production Essay

977 Words 4 Pages
The main objective of almost every film made in Hollywood is to earn an exceptional amount of money. However, if a film production goes over budget or is expected to fail, movie studios need to find another way to earn revenue. Whenever a film needs to be promoted, producers always turn to outside sources. These outside sources are usually corporations who just want their newest product shown off to the world. Therefore, advertisers often team up with movie producers in order to promote both of their products. This communication phenomenon is known as product placement. Product placement is used in almost every film released due to the benefits both movie studios and advertisers receive. Quality does not matter as much anymore, but rather the quantity of money a studio makes. No matter how much the viewer hates it, product placement will always be a factor when it comes to making a profitable movie. Due to the immense amount of product placement in Hollywood films, movie studios will always earn money from their film, no matter how terrible the film could be.
Product placement has not always been a new concept. Throughout film history advertisers would sneak in a promotion for their product when it was necessary. However, these hidden advertisements were usually on screen for one scene, not the entire movie. In the 1980’s, however, is when the communication phenomenon started progressing. Products even started to become part of the plot of the film, most famously…

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