Mountain Dew Essay
Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville, Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor, more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly.
* Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt”
* Mountain Dew is looking a new concept and Strategy on Brand and to determine what is the most appropriate decision; to sustain or to improve brand position in the market. And suggestion of conceptual process by which creative can be selected for Mountain Dew as part of a brand’s strategy …show more content…
2. After reviewing the target audience, the psychographics of the users, and the perception of the brand I think will deliver the best for the Mountain brand a. Dew or Die
Dew or Die responds to psychographics imaginary for their target audience and customer base. These commercial show confident men to trying to save the world b. Showstopper
Showstopper would be