As you know, this year marks the 60th anniversary of Mount Alvernia College, educating women in the Franciscan tradition. In order to celebrate this incredible milestone, I propose the school holds a ball with a theme that looks back on our journey over the last 60 years. Over 65% of those surveyed opted for a formal ball making it the most viable option. The proposed theme for this ball is a sentimental recollection of the past 60 years. Seeing as this is a reflective event the most feasible target market would be alumni, staff and senior students from the college. The viability of this target market is backed up by the survey results, in which 96.43% voted for alumni, 92.86% voted for staff and 89.29% voted for senior students from the college. …show more content…
Guest speakers from each decade will be invited to talk about their time at Mount Alvernia and share their stories as to how the school shaped them to become “resilient young women who made meaningful and valuable contributions to the world”(Mount Alvernia, 2016). In addition to this everyone will be able to contribute photos from their schooling years which will be collated into a slide show of photos from throughout the decades showcasing Mount Alvernia’s “inclusive and welcoming community”(Mount Alvernia, 2016). This event will be a formal occasion with supplied canapés, cocktails, mocktails and a feature of the schools FCIP rock