3.2 Strategic Analyses
The analyses introduced hereunder give frames for strategic alternatives. These carefully chosen analyses are important elements to build this thesis on, from the point of view of the research objectives. The information in the research is utilized in the external and internal strategic evaluations, as well as during the creation and formulation of strategic suggestions and opportunities for improvement. The ongoing strategic debate argues whether strategies should be based on market positions or resources of a company. The thesis combines those two sides by focusing both on opportunities in the business environment and strengths, organizational capabilities and resources at the company.
3.2.1 Analysis of the Environment
The PESTEL Analysis identifies the external factors in the remote or macro-environment of Motorparts. The analysis determines if these external factors create opportunities or threats for the business. With a strong brand, Motorparts expects to continue as a strong player in the motorcycle parts industry. However, for long-term profitability in …show more content…
For instance, the increasing attitudes about leisure create opportunities for the firm to market its products as for leisure motorcycles. Also, the increasing involvement of women in motorcycles and scooters usage presents an opportunity for Motorparts to increase its marketing efforts to target female customers. The increasing attitudes about green technology are a threat to the company because most of its products target combustion engines with significant emissions. Nonetheless, Motorparts can improve the green technologies in its products to address this concern. This component of the PESTEL Analysis points out the significant opportunities for marketing and product development based on the effects of sociocultural factors in Motorparts remote or
The analyses introduced hereunder give frames for strategic alternatives. These carefully chosen analyses are important elements to build this thesis on, from the point of view of the research objectives. The information in the research is utilized in the external and internal strategic evaluations, as well as during the creation and formulation of strategic suggestions and opportunities for improvement. The ongoing strategic debate argues whether strategies should be based on market positions or resources of a company. The thesis combines those two sides by focusing both on opportunities in the business environment and strengths, organizational capabilities and resources at the company.
3.2.1 Analysis of the Environment
The PESTEL Analysis identifies the external factors in the remote or macro-environment of Motorparts. The analysis determines if these external factors create opportunities or threats for the business. With a strong brand, Motorparts expects to continue as a strong player in the motorcycle parts industry. However, for long-term profitability in …show more content…
For instance, the increasing attitudes about leisure create opportunities for the firm to market its products as for leisure motorcycles. Also, the increasing involvement of women in motorcycles and scooters usage presents an opportunity for Motorparts to increase its marketing efforts to target female customers. The increasing attitudes about green technology are a threat to the company because most of its products target combustion engines with significant emissions. Nonetheless, Motorparts can improve the green technologies in its products to address this concern. This component of the PESTEL Analysis points out the significant opportunities for marketing and product development based on the effects of sociocultural factors in Motorparts remote or