Motives and Concerns affect the trends of consumers’ behaviors towards online shopping and traditional brick and mortar shopping in Jordan
Introduction
According to Internet World Stats (2015) Internet usage worldwide exceeded 3.3 (Internet World Stats, 2015) This increasing number of users along with e-commerce revolution offers a great business opportunity for economic growth and development, especially in retailing business depending on online shopping. With time, users become more familiar with the internet, adopting it as a medium to shop online, which has become the 3rd most popular internet activity, (Sakarya & Soyer, 2013) following email using and web browsing (Topaloğlu, 2012).
In Jordan, the number of internet users has risen …show more content…
(Al-Debei, Akroush, & Ashouri, 2015)
With regard to satisfaction it was observed that, satisfaction is highly related and affected by costumer service, product pricing and product consistency, will contribute into developing a knowledge base for the consumer, as a result effecting the future use of online shopping. (Dai, Forsythe, & Kwon, 2014) (Luo, Ba, & Zhang, 2012) (Lin, 2013)
Since the economic situation in Jordan is very difficult, consumers would be more willing to adopt technologies that providing them with benefits significantly exceed the sacrifices associated with the adoption of such technologies. (Akroush & Al-Debei, 2015)
However, there is a gap of understanding of the impact of the motives and concern on online shopping attitudes, as well as the traditional brick and mortar …show more content…
These variables will be tested throughout dependent variables (DV), mainly concentrating around Motives and Concerns.
A survey will be conducted to a sample from the population, the main objective of this survey is to identify if the user is an online shopper or a traditional brick and mortar shopper. Based on that, the main motives and concerns regarding each independent variable will be measured to define the magnitude of influence for each dependent variable; in addition, the survey will collect data regarding demographics, and general information for each participant.
Dependent variables (Motives and Concerns towards online shopping), are provided using literature review for previous peer-reviewed articles that identifies these factors, after reviewing the factors, additions will be made through out a primary research to identify a more localized factors relating to the Jordanian general public, to be added to the body of the
Introduction
According to Internet World Stats (2015) Internet usage worldwide exceeded 3.3 (Internet World Stats, 2015) This increasing number of users along with e-commerce revolution offers a great business opportunity for economic growth and development, especially in retailing business depending on online shopping. With time, users become more familiar with the internet, adopting it as a medium to shop online, which has become the 3rd most popular internet activity, (Sakarya & Soyer, 2013) following email using and web browsing (Topaloğlu, 2012).
In Jordan, the number of internet users has risen …show more content…
(Al-Debei, Akroush, & Ashouri, 2015)
With regard to satisfaction it was observed that, satisfaction is highly related and affected by costumer service, product pricing and product consistency, will contribute into developing a knowledge base for the consumer, as a result effecting the future use of online shopping. (Dai, Forsythe, & Kwon, 2014) (Luo, Ba, & Zhang, 2012) (Lin, 2013)
Since the economic situation in Jordan is very difficult, consumers would be more willing to adopt technologies that providing them with benefits significantly exceed the sacrifices associated with the adoption of such technologies. (Akroush & Al-Debei, 2015)
However, there is a gap of understanding of the impact of the motives and concern on online shopping attitudes, as well as the traditional brick and mortar …show more content…
These variables will be tested throughout dependent variables (DV), mainly concentrating around Motives and Concerns.
A survey will be conducted to a sample from the population, the main objective of this survey is to identify if the user is an online shopper or a traditional brick and mortar shopper. Based on that, the main motives and concerns regarding each independent variable will be measured to define the magnitude of influence for each dependent variable; in addition, the survey will collect data regarding demographics, and general information for each participant.
Dependent variables (Motives and Concerns towards online shopping), are provided using literature review for previous peer-reviewed articles that identifies these factors, after reviewing the factors, additions will be made through out a primary research to identify a more localized factors relating to the Jordanian general public, to be added to the body of the