Motivational Appeals and Deception Essay
Combinations of Motivational Appeals
What is a motivational appeal? There are two kinds of motivational appeals, extrinsic and intrinsic. Extrinsic motivations are the use of incentives, rewards and enticements that cause an individual to take some kind of action and come from an outside factor. Intrinsic motivation, on the other hand, comes from within. Those with intrinsic motivators are driven by internal rewards. In this essay, extrinsic motivation is the focus. There are many types of motivational appeals, including shame, honor, beauty, freedom, etc. Some of these motivational appeals can be effective in combinations. A person who attempts to use these combinations should do so with certain precautions …show more content…
301). It is easily thought of as a technique used in parenting; if a child choses to throw a fit about their dinnertime meal and refuses to eat it, they are punished with an early bedtime on an empty stomach. If they eat what is good for them without the fit, they may earn a more favored treat. This combination of punishment and reward seems to be used in auto insurance; although, unlikely to be pitched in commercials. When a driver has incidents, they are penalized with higher rates. If they continue to drive without incident, they are rewarded with lower policies or cash incentives. This combination of motivational appeals is complimentary. Although one is positive and one negative, both are working to receive the same result, and that is to encourage driver awareness and safety.
Using the earlier example of the diabetic woman and her husband’s efforts to motivate her to healthier choices, a different combination would not work. If the husband led with a shame tactic and followed with warmth and affection, it’s probable that would a defective approach. Perhaps he brings up the medical bills they are paying on or begins to berate her for eating three slices of pizza that he brought home. Following with warmth and affection would feel disingenuous, controlling and manipulative. This combination would be one to …show more content…
They describe the attachment theory as people making emotional ties to brands. Nothing proves this point better than a current Verizon commercial introducing a free iPhone 6 upgrade with an older iPhone trade (2014). The advertisement makes a clear relational reference as Paul, an iPhone owner, reads this ad in the paper. As he mumbles a few lines allowed, it activates Siri (in her feminine voice) asking, “Did you say something, Paul?” Paul, taken off guard, replies, “Heaa, no!” as he now realizes he has something to hide. In the next scene, he’s getting into his car and Siri asks, “Can I route our trip? I love our trips!” Paul brushes it off letting his phone know that he’s “got this!” Next Siri asks if Paul would like some music and before he can answer, she is playing, “Just the two of us.” Paul’s face turns to a telling expression that Siri is suspecting his next action. As he walks up to the Verizon storefront, Siri’s last words are, “Wasn’t that a fun drive? We always have so much fun! Remember that last time….” Then Paul clicks her off. It is thirty-one seconds of brilliant exposition of relationship between a human and his Apple product. The ad ends with the commentator saying, “Sure, you loved your old iPhone, but you’ll love your new iPhone 6 even more” ("Verizon iPhone 6 TV Commercial, 'iPhone 6 Trade In '", 2014). This is Verizon capitalizing on an
Combinations of Motivational Appeals
What is a motivational appeal? There are two kinds of motivational appeals, extrinsic and intrinsic. Extrinsic motivations are the use of incentives, rewards and enticements that cause an individual to take some kind of action and come from an outside factor. Intrinsic motivation, on the other hand, comes from within. Those with intrinsic motivators are driven by internal rewards. In this essay, extrinsic motivation is the focus. There are many types of motivational appeals, including shame, honor, beauty, freedom, etc. Some of these motivational appeals can be effective in combinations. A person who attempts to use these combinations should do so with certain precautions …show more content…
301). It is easily thought of as a technique used in parenting; if a child choses to throw a fit about their dinnertime meal and refuses to eat it, they are punished with an early bedtime on an empty stomach. If they eat what is good for them without the fit, they may earn a more favored treat. This combination of punishment and reward seems to be used in auto insurance; although, unlikely to be pitched in commercials. When a driver has incidents, they are penalized with higher rates. If they continue to drive without incident, they are rewarded with lower policies or cash incentives. This combination of motivational appeals is complimentary. Although one is positive and one negative, both are working to receive the same result, and that is to encourage driver awareness and safety.
Using the earlier example of the diabetic woman and her husband’s efforts to motivate her to healthier choices, a different combination would not work. If the husband led with a shame tactic and followed with warmth and affection, it’s probable that would a defective approach. Perhaps he brings up the medical bills they are paying on or begins to berate her for eating three slices of pizza that he brought home. Following with warmth and affection would feel disingenuous, controlling and manipulative. This combination would be one to …show more content…
They describe the attachment theory as people making emotional ties to brands. Nothing proves this point better than a current Verizon commercial introducing a free iPhone 6 upgrade with an older iPhone trade (2014). The advertisement makes a clear relational reference as Paul, an iPhone owner, reads this ad in the paper. As he mumbles a few lines allowed, it activates Siri (in her feminine voice) asking, “Did you say something, Paul?” Paul, taken off guard, replies, “Heaa, no!” as he now realizes he has something to hide. In the next scene, he’s getting into his car and Siri asks, “Can I route our trip? I love our trips!” Paul brushes it off letting his phone know that he’s “got this!” Next Siri asks if Paul would like some music and before he can answer, she is playing, “Just the two of us.” Paul’s face turns to a telling expression that Siri is suspecting his next action. As he walks up to the Verizon storefront, Siri’s last words are, “Wasn’t that a fun drive? We always have so much fun! Remember that last time….” Then Paul clicks her off. It is thirty-one seconds of brilliant exposition of relationship between a human and his Apple product. The ad ends with the commentator saying, “Sure, you loved your old iPhone, but you’ll love your new iPhone 6 even more” ("Verizon iPhone 6 TV Commercial, 'iPhone 6 Trade In '", 2014). This is Verizon capitalizing on an