Mossy Oak Apparel Brand Analysis

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I have chosen to discuss the clothing company Russell Outdoors formerly known as Mossy Oak Apparel (Hoover’s Inc., 2015). Mossy Oak is strongly associated with outdoorsman and women who use camouflage for outdoor sporting activities or for fashion purposes. Their brands include Elements, Mossy Oak, and APX. Hunting products are sold through mass merchandisers, sporting good retailers, and catalog sales in the US (Hoover’s Inc., 2015). Customers who seek products are looking for a specific trademarked brand for the items they are planning to purchase. However, other competitors such as US Outdoor store, Carhartt, Columbia, Marmot, REI, and The North Face, make it very difficult for them to stand out from their competitors. Rivalry is comparatively

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